This paper explores the reasons for the Pay TV sector to embrace so-called “Hybrid” TV technologies, bringing together the best of Broadcast and Broadband distribution to create compelling consumer services. It discusses the ways that Hybrid TV leverages the “Free” TV sector to become an important part of any “pay-TV” service, and lower the barriers for entrance of new “Virtual TV Operators”.
Finally, it describes key parameters for an efficient implementation of a Hybrid TV solution that uses
both OTT and Free to Air content.
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- Hybrid TV Whitepaper