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Trellas Invests Over US$ 30 Million In Vidmind Group – Aiming To Become Global Player In OTT Revolution

Tel Aviv – 6 August 2014 – Vidmind, which enables new virtual TV operators to launch a full blown OTT Pay TV service, announced today that it has capitalized on the investment of US$ 30 million from Trellas, by going live thru TVzor.
TVzor is using the Vidmind cloud-based, hybrid OTT/DTT platform as the foundation for a new primary TV service in Russia. Trellas, one of Russia’s largest independent retail groups owning brands such as Svyaznoy, Svyaznoy Bank, Enter, Pandora franchise rights, Tvzor and others is also committed to a follow-on investment to bring Vidmind’s OTT cloud platform to the global market.

 

Trellas targets the huge gap between the extensive broadband infrastructure and the relatively small amount of primary TV services (Live TV & VOD) based on OTT in Russia and around the world. Vidmind’s technology allows a new breed of virtual TV operators to leverage existing broadband infrastructure and free-to air channels in order to provide a primary TV service with features and capabilities far exceeding those of existing Pay-TV services.

 

“Our goal is to lead the TV revolution by ‘going virtual’ – that is to say, leveraging the open Internet and free-to-air TV to provide a primary TV service,” said Maxim Nogotkov, founder and majority shareholder of Trellas. “We are confident that Vidmind will become a driving force in the industry – empowering more virtual operators to launch new innovative TV services and challenge existing Pay TV providers – in Russia and the rest of the world.”

 

“We see this strategic investment from Trellas as a great vote of confidence in our cloud-based, hybrid OTT/DTT approach,” said Danny Peled, CEO of Vidmind. “Trellas is undoubtedly a great partner for us, with their huge presence and experience in addressing dynamic market challenges with innovative ideas.”

 

About Trellas

Trellas is one of Russia’s biggest independent retail groups. With close to 30,000 employees and 3200 stores spanning over 1,000 cities, the group has a database of 17M loyalty-card holders and daily traffic of 1.7M walk-in customers and 700,000 online visitors. It controls nearly a third of the mobile retail market and owns one of the top retail banks in Russia.

 

About Vidmind

Vidmind’s hybrid platform enables new virtual TV operators to provide an innovative service leveraging existing free-to-air channels while adding a wide variety of OTT content, such as a VOD library, live IP channels, CatchUp channels, apps and games. Vidmind’s cloud platform, hybrid STB and apps allow service providers to launch a primary TV service – with features and capabilities far exceeding those of existing Pay-TV services – quickly, by using the existing broadband infrastructure, and at minimal cost and risk. To learn more about Vidmind, visit us at www.vidmind.com.